Jack of Digital

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Digital Media Resellers Of
Top Global Platforms In Pakistan
On-boarding Process
REACH MILLIONS ACROSS PAKISTAN’S
TOP DIGITAL CHANNELS WITH JACK OF DIGITAL

We go beyond reach – We craft Strategic Campaigns tailored to your unique goals.

Leveraging our partnerships with leading platforms and publishers (Like TikTok, Snapchat, Panda Ads and Muslim Pro), we create targeted experiences that connect with your audience and achieve lasting impact.

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Get To Know Us
YOUR BRIDGE TO
TOP GLOBAL PLATFORMS
Unlocking Pakistan’s digital potential: Jack of Digital, your media buying and ad-tech partner
Founded in 2020, Jack of Digital is a pioneering force in Pakistan’s advertising landscape. We go beyond platform connections. We take a strategic approach, utilising innovative ad-tech solutions and our network of leading platforms and publishers to forge powerful connections between brands and consumers.
Faisal Sheikh
CEO/Co-founder
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Our Platforms
CONNECTING BRANDS ACROSS TOP PLATFORMS IN PAKISTAN

Conquering the digital landscape and winning the hearts of our customers!
Alyshan Pervez
Online Brand Manager
L’Oréal CPD

" #TikTokMadeMeBuyIt, L’Oréal Pakistan leveraged a global campaign, to create the biggest ever social beauty event online for the nation while building brands and ensuring the highest ever GMV for the company. Strong collaboration, winning mindset and right brand offers allowed us to create beauty that moves the world.”

Misbah Ghani
Marketing Manager
Lay’s and Wavy - PepsiCo Foods

“TikTok is a creative space we all know & love, and has a huge community of passionate influencers and creators. For something like Cricket, we knew we had to go big on TikTok! In collaboration with our creative partners at Grey Density and Jack of Digital, we launched the first Branded Hashtag Challenge and Branded Effect campaign on TikTok in Pakistan during the cricket season! We wanted to drive the Lay’s snacking association while watching Cricket – and so we did. The campaign reached an incredible 99% of the total audience on TikTok, along with ~10,000 users sending in their super fun cricket centric UGC. Here’s to setting the bar even higher in 2023!”

Rabiya Ghanchi
Senior Marketing Manager
Flavors - PepsiCo

“7up – Strawberry Lemonade is a disruptive innovation to build excitement and desirability on the core brand and unlock social enjoyment in evening occasion like never been done before in Pakistan.

With a laser focus towards GenZ and a longstanding partnership with TikTok, we launched the first ever creator-led Branded Effect campaign in Pakistan to hammer home our key message, #BerryisBack which helped drive phenomenal business results and a repeat rate of 53% - the highest vs. CSD norms! “

Muneeb Tasneem
Digital Marketing Manager E-Commerce
AlKaram Studio

“I’ve experienced firsthand how TikTok has enabled us to aware, engage, and convert our audience at every stage of the funnel, improving our overall media efficiency ratio.”

OUR EVENTS
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.

AGENCY REACH OUT FOR TIKTOK

SNAPCHAT TRAINING FOR GROUP M

ITCN EVENT FOR TIKTOK

TRAINING SESSION FOR UNILEVER

TIKTOK TRAINING FOR GROUP M

TIKTOK SESSION FOR
ESSENCE MEDIA COM

ITCN EVENT FOR TIKTOK

WANT TO JOIN OUR NEXT EVENT? SIGN UP NOW!
OUR EVENTS
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
IT'S ALL HAPPENING HERE!
Gain valuable insights, master best practices, and create impactful campaigns with our training programs. Discover past events and sign up for upcoming sessions to stay ahead of the curve.
WANT TO JOIN OUR NEXT EVENT? SIGN UP NOW!
Our Work
CASE STUDIES
MAKE YOUR DIGITAL JOURNEY EXCITING WITH US!
SIGN UP NOW!
Our Team
MEET THE FOUNDERS
A digital marketing trailblazer with over two decades of experience, Faisal has led transformative initiatives for global clients. As co-founder and driving force behind Jack of Digital, his entrepreneurial spirit fuels innovation in the Pakistani ad-tech landscape.
Faisal Shiekh
CEO/Co-founder
As COO and co-founder of Jack of Digital, Farzana brings extensive advertising and marketing expertise to the table. Her strategic vision and operational leadership are instrumental in driving the company’s growth and success.
Farzana Shiekh
COO/Co-founder
Careers
EXCITING OPPORTUNITIES AWAIT – WE’RE HIRING!
Account Manager

This role focuses on building and nurturing relationships with advertisers and agencies on a leading short-form video platform...

Account Executive

In this role, you will support the Account Management team in nurturing relationships with advertisers and agencies on a leading short-form video...

Finance Executive

The Finance Executive will support the finance team by managing routine financial processes such as invoicing, receivables tracking, financial...
Read More

Jack of Digital is an equal opportunity employer, dedicated to fostering an inclusive and diverse workplace. We welcome and respect individuals of all backgrounds, regardless of race, religion, gender, age, disability, or any other characteristic. Our commitment to equal opportunity ensures that everyone has a fair chance to contribute and grow within our organisation.
We particularly encourage women who have taken a career break to raise children to apply. We value the unique perspectives and skills gained during this time and are committed to supporting your successful return to the workforce.
Send your CV to careers@me.jackofdigital.com
Contact
SEND US A MESSAGE
Fill out this form to avail our services and our team will contact you shortly with all the required information.
3rd Floor, M. A. Tabba Foundation Building Block 9, Clifton, Karachi, Pakistan
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    Stay tuned for more upcoming events!

    Last updated: September 09, 2024

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    The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

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    • Country refers to: Pakistan

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    Food & Beverages

    Nestlé used TopView ad solution for Nescafé 3-in-1 and acheived 60% uplift in brand preference against other coffee brands

    NESCAFE is the category leader for coffee in Pakistan. Leveraging on their brand positioning as a trendy brand, they want to increase awareness and brand consideration for their 3-in-1 variant by partnering with TikTok to communicate the message of ‘waking up’ in the morning with a cup of NESCAFE 3-in-1 coffee through effective vertical video placements (TopView).

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    “We had been tracking TikTok’s growth in Pakistan for the last couple of years. When we did advertise on the platform, we were able to see strong results across media and brand results. With the kind of consumer response we’ve seen, we are and will continue to advertise and experiment with Tiktok’s advertising solutions.”
    ALI IMRAN MEMON
    Head of Media and Digital Acceleration – Nestlé Pakistan
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Healthcare
    Parodontax launches their first campaign on TikTok!

    their first campaign on TikTok!

    Parodontax launched its first TikTok campaign in June, aiming to boost brand awareness across Pakistan’s urban cities. Utilizing Top Feed through Reach & Frequency buying, the brand effectively reached its target audience with two engaging video assets. To measure the campaign’s impact, Parodontax paired it with a first-party Brand Lift Study, resulting in 64.9 Million impressions and a 4% increase in brand awareness.

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    “HBL’s TikTok campaign during HBLPSL 9 was a resounding success. HBL continues to spearhead the introduction of value-added features of TikTok like “Branded Effect” in our communication campaign. With 82.8 million views and over 21,000 user-generated videos, TikTok is the right platform to connect with the youth of Pakistan. We are excited to continue our partnership with TikTok to deliver innovative campaigns.”
    ALI HABIB,
    Chief Marketing & Communications Officer – HBL
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Banking

    HBL hits it out of the park, dominating TikTok with the Palat Do Khel Branded Effect for HBLPSL Season 9!

    HBL, known for its association with Pakistan’s premier cricket extravaganza, HBLPSL, extended its reach to TikTok once again this year to capitalize on this eagerly awaited occasion. Introducing an engaging Branded Effect centered around the fresh theme of the season, “Palat Do Khel,” HBL encouraged users to showcase their support for their favorite team by recording videos adorned with the distinct participating team colors and helmets using the Branded Effect. Complemented by an original jingle aimed at igniting excitement among cricket enthusiasts for the upcoming season, HBL strategically combined TopView and Reach and Frequency ads to amplify the campaign’s impact within the cricket community throughout HBLPSL Season 9. Garnering an impressive 82 million video views and inspiring the creation of over 21 thousand videos utilizing the Branded Effect, the campaign significantly heightened brand awareness and engagement.

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    “HBL’s TikTok campaign during HBLPSL 9 was a resounding success. HBL continues to spearhead the introduction of value-added features of TikTok like “Branded Effect” in our communication campaign. With 82.8 million views and over 21,000 user-generated videos, TikTok is the right platform to connect with the youth of Pakistan. We are excited to continue our partnership with TikTok to deliver innovative campaigns.”
    ALI HABIB
    Chief Marketing & Communications Officer – HBL
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

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    Electronics

    Samsung invites the TikTok community in Pakistan to join the flip side during their event: Samsung Unpacked!

    Samsung came to TikTok to amplify awareness and build excitement surrounding their major event, Samsung Unpacked, within the Pakistani audience. Employing a variety of creative assets, Samsung provided sneak peaks to users of the new generation of Galaxy Foldable devices set to be revealed at the event. To allure engagement, Samsung captivated users with e-vouchers in exchange for early event registration, inviting the audience to join the flip side. This approach not only heightened anticipation but also facilitated the collection of valuable hand-raisers data through their targeted campaign. By employing the traffic objective on the TikTok Ads Manager, Samsung effectively directed viewers to their website, achieving an impressive 20.6% click-through rate on TikTok and achieving their hand-raiser target by 110%!

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    “By activating TikTok, it really helped us achieve our Hand Raisers target. For the upcoming campaigns we would like to get more contribution for Hand Raisers collection & conversions at the later stage.”
    FARHAN SHAFI,
    Marketing Manager – Samsung Pakistan & Afghanistan
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Beauty & Personal Care

    Mama Organic boosts conversions and skin radiance on TikTok through their Vitamin C campaign!

    Mama Organic, a Pakistani brand specializing in a natural, organic and toxin free beauty and personal care product line, strategically entered the universe of TikTok with the goal of enhancing website conversions and awareness in the beauty and personal care category. Leveraging on the escalating interest in skincare, particularly on TikTok, Mama Organic capitalized on this trend by spotlighting their Vitamin C bundle. This comprehensive and affordable package featured a Vitamin C cleanser, face wash, sunscreen, face serum, and night cream. Through the employment of Spark Ads, the brand collaborated with content creators to present their products in a relatable manner on the platform. These creators effectively showcased the entire range, emphasizing Mama Organic’s commitment to crafting natural, toxin-free products that promote healthier skin. The campaign reached over 1.5 Million active users on TikTok and generated over 90 Thousand clicks!

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    “At Mama Organic, we embarked on a groundbreaking TikTok campaign to revolutionize our digital presence and engage with our audience in innovative ways. By embracing the platform’s trends and challenges, we seamlessly integrated our products into the cultural fabric of TikTok. We witnessed a 24% increase in brand mentions, showcasing the impact of our TikTok strategy on brand awareness. Additionally, our engagement metrics soared, with an impressive 12 % growth in user interactions. As we continue to evolve with the ever-changing digital landscape, this case study stands as a testament to our commitment to innovation, authenticity, and meaningful connections with our audience.”
    MUHAMMAD SAAD UL HASAN,
    COO – Mama Organic
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    FinTech

    Jazcash drives in-app engagement using a retargeting strategy through the TikTok Ads Manager; delivering a successful campaign for Har Network Ka Dost, with an incredible conversion rate of 98.17%!

    To build engagement within app users, JazzCash used In-Feed ads to run their Har Network Ka Dost campaign on TikTok. JazzCash ran two video assets with conversion as their main objective, retargeting users who had previously downloaded their application from TikTok. Users who clicked on the ad were taken to the JazzCash app, where they had to sign in to their account in order to view the home screen, which displayed a summary of their balance and other available features. The month- long campaign yielded incredible results for the brand, achieving an extremely low CPA of PKR 1.01 and a CVR +9x compared to the industry benchmark. Here’s to setting new benchmarks over and over!

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    “Our main objective for this campaign was Engagement via retargeting and conversions. What really impressed us was the Click Through Rate that we saw for the campaign. It was about 3 to 4x higher when compared to our acquisition campaigns. Moreover, since it was optimized on event, we were able to only target people who actually took an action on our app versus someone who just opened it. Through this campaign we saw a definite increase in the uptake of our bundles – both in volume and unique users.”
    SYED BABAR AHMED,
    Head of Digital Marketing – JazzCash
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Onboarding Process

    We provide a streamlined Onboarding framework to our new clients for all our platforms. This includes introduction, registration, establishing project goals and key metrics.
    Creating an efficient, smooth, and interactive onboarding process is essential to set the tone for a positive partnership.
    Fashion & Retail

    Alkaram Studio goes full-funnel on TikTok to promote their Eid collection, generating a fashionable ROAS of 13.99x!

    Alkaram Studio came to TikTok with the objective of reaching their maximum target audience through their DVC. With a meticulously crafted strategy, the brand kickstarted the campaign by leveraging the reach objective, effectively spreading the message of their sale to a vast audience. Alkaram Studio then strategically progressed down the funnel during the month-long campaign, aiming to generate increased traffic and clicks on their website through their innovative designs, thereby fueling interest in the collection. By retargeting the previously reached audiences, Alkaram Studio reinforced brand recall while enticing users to make purchases from their website through the conversions objective. This full-funnel approach allowed Alkaram to achieve remarkable results, with an outstanding ROAS of 13.99x!

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    TikTok played a pivotal role in helping us reach and connect with our audience efficiently. Our partnership with TikTok and their innovative ad solutions were instrumental in driving the success of Coke Studio Season 15. The collaboration helped us in tailoring our content specifically for the platform, resulting in remarkable audience engagement and generating a massive amount of user-created content, which further amplified the reach of our songs.
    AZEEM ARSALAN HASSAN
    Senior Media Manager Operations – TCCC
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Food & Beverages

    7up gets the TikTok community grooving to introduce their Strawberry Lemonade flavor, launching the first creator-led Branded Effect campaign in Pakistan!

    7up aimed to elevate the preference for their refreshing Strawberry Lemonade drink, offering the community a source of social enjoyment during the evening occasions. 7up introduced the flavor on TikTok with the goal of increasing awareness and engagement within their target audience, transforming their drink into an evening delight. By embracing the platform’s creative spirit, 7up launched the first-ever Branded Effect creator-led campaign, infusing frames of ice cubes and zesty lemons, along with an infectious jingle, to entice users into a flavorful evening experience.
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    “7up – Strawberry Lemonade is a disruptive innovation to build excitement and desirability on the core brand and unlock social enjoyment in evening occasion like never been done before in Pakistan.
    With a laser focus towards GenZ and a longstanding partnership with TikTok, we launched the first ever creator-led Branded Effect campaign in Pakistan to hammer home our key message, #BerryisBack which helped drive phenomenal business results and a repeat rate of 53% – the highest vs. CSD norms! “
    RABIA GHANCHI
    Senior Marketing Manager, Flavors – Pepsico

    Finance Executive

    Location: Karachi, Pakistan

    Company: Jack of Digital

    Objectives:

    The Finance Executive will support the finance team by managing routine financial processes such as invoicing, receivables tracking, financial reporting, and data management. The role will involve assisting in cash flow tracking, payment processing, and ensuring smooth financial operations to help the company maintain a strong financial position.

    Responsibilities:

    • Assist in the preparation of financial reports and statements.
    • Manage invoicing and track accounts receivable.
    • Support the coordination of financial metrics (revenue, gross profit, expenses, profit, and cash flow).
    • Monitor variances, follow up on discrepancies, and ensure accurate financial records.
    • Assist in cash flow tracking and managing payables.
    • Support the preparation of forecast models and variance analysis.
    • Ensure timely and accurate reconciliation of accounts.
    • Collaborate with the finance team to improve financial processes and implement cost-saving measures.

    Skills or Experience:

    • Minimum of one to two years of experience in a financial or accounting role.
    • Proficiency in MS Office, especially Excel; experience with QuickBooks is a plus.
    • Strong organizational skills and attention to detail.
    • Excellent communication and teamwork skills.
    • Ability to work independently and in a team environment.
    • Bachelor’s degree in Accounting, Finance, Business Administration, or related fields (or advanced students in these areas).

    Required Skills

    • Client support and relationship management.
    • Exposure to digital advertising platforms or publishers (experience with short-form video platforms is a plus).
    • Basic data analysis and reporting.
    • Organizational skills and time management.
    • Problem-solving mindset and adaptability.
    • Teamwork and quick learning.

    Account Executive

    Location: Karachi, Pakistan

    Company: Jack of Digital

    Position Overview

    We are looking for an energetic and proactive Account Executive to join our team at Jack of Digital. In this role, you will support the Account Management team in nurturing relationships with advertisers and agencies on a leading short-form video platform. You will assist in campaign management and learn the fundamentals of digital marketing, with a strong focus on platform-based solutions.

    Key Responsibilities

    • Support Account Managers in managing a portfolio of small to medium-sized businesses advertising on the platform.
    • Assist in educating advertisers on platform-based advertising basics and best practices.
    • Help in executing strategies to optimize advertisers’ campaigns and achieve their marketing objectives.
    • Identify opportunities to enhance advertisers’ use of the platform’s features.
    • Collaborate with internal teams to meet advertiser needs and improve campaign performance.
    • Stay up to date with the latest digital marketing trends and best practices.
    • Contribute to achieving targets for advertiser retention, satisfaction, and revenue growth.

    Qualifications

    • Bachelor’s degree, preferably in Marketing, Business, or Communications.
    • 1-2 years of experience in digital marketing, account management, or sales (internships or academic projects are acceptable).
    • Basic understanding of social media advertising and digital platforms (experience with short-form video platforms is a plus).
    • Excellent communication and teamwork skills.
    • Ability to handle multiple tasks and projects efficiently.
    • Strong desire to learn and grow in a fast-paced environment.
    • Fluent in both English and Urdu.

    Required Skills

    • Client support and relationship management.
    • Exposure to digital advertising platforms or publishers (experience with short-form video platforms is a plus).
    • Basic data analysis and reporting.
    • Organizational skills and time management.
    • Problem-solving mindset and adaptability.
    • Teamwork and quick learning.

    Account Manager

    Location: Karachi, Pakistan

    Company: Jack of Digital

    Position Overview

    We are looking for a dynamic and results-driven Account Manager to join our team at Jack of Digital. This role focuses on building and nurturing relationships with advertisers and agencies on a leading short-form video platform. The ideal candidate will have a passion for digital marketing, excel in advertiser education, and be skilled at providing customized, platform-based solutions.

    Key Responsibilities

    • Manage a portfolio of small to medium-sized businesses advertising on the platform.
    • Educate advertisers on platform-based advertising essentials and best practices.
    • Develop tailored strategies to optimize advertisers’ campaigns and meet their marketing goals.
    • Identify opportunities to increase advertisers’ spend and enhance their use of the platform’s advertising features.
    • Conduct regular performance reviews to ensure advertiser satisfaction and campaign success.
    • Collaborate with internal teams to meet advertiser needs and maximize campaign performance.
    • Stay informed about the latest trends and best practices in online advertising.
    • Achieve and exceed targets for advertiser retention, satisfaction, and revenue growth.

    Qualifications

    • Bachelor’s degree, preferably in Marketing, Business, Communications.
    • 1-2 years of experience in digital marketing, account management, sales, or similar roles.
    • Strong understanding of social media advertising, with hands-on experience in digital advertising platforms (experience with short-form video platforms is a plus).
    • Exceptional communication and presentation skills.
    • Proven ability to manage multiple advertisers and projects simultaneously.
    • Strong analytical skills with the ability to interpret data and provide actionable insights.
    • Self-motivated with a growth mindset and the ability to thrive in a fast-paced environment.
    • Fluent in both English and Urdu.

    Required Skills

    • Client relationship management
    • Experience with digital advertising platforms or publishers (experience with short-form video platforms is a plus)
    • Data analysis and reporting
    • Project management
    • Time management and prioritization
    • Problem-solving and critical thinking
    • Teamwork, adaptability, and quick learning
    <span id="dtte" style="color:#21407A;font-size:25px;margin-left:12%;border-bottom:1px solid #21407A;font-weight:bold">28<sup>th</sup></span><br /><span id="nov-only" style="color:#21407A;font-size:33px;font-weight:bold;position:relative;top:-25px">NOV</span>

    28th
    NOV

    TIKTOK TAKEOFF:
    A MEDIA TRAINING SESSION

    Media & Entertainment
    Coke Studio, a franchise featuring local studio-recorded music performances that Pakistanis eagerly look forward to each year, launched its highly anticipated Season 15 on TikTok this year. Over the course of 3 months, Coke Studio released 11 captivating songs on the platform, utilizing a strategic mix of TikTok’s ad solutions. The campaign kicked off with a TopView launch, designed to maximize initial impact. To build anticipation for each song, teasers were tactically run as Top Feed for 2 days prior to each release through Reach and Frequency buying. This allowed Coke Studio to build initial visibility and efficiently optimize the campaign through In-Feed ads. By uploading adapted versions of the songs onto their TikTok profile, Coke Studio leveraged video views and reach objectives to promote each song as Spark Ads. This meticulous strategy resulted in the campaign reaching over 41 Million users at a CPM that was 9.3% lower than the industry average. The campaign’s success was further amplified by the massive amount of user-generated content, making TikTok a key platform for Season 15!
    Video Views
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    Reach of TikTok
    Users in Pakistan
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    Lower CPM versus
    industry benchmark*
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    Higher 15s Focused VTR vs industry benchmark*
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    Play Video
    TikTok played a pivotal role in helping us reach and connect with our audience efficiently. Our partnership with TikTok and their innovative ad solutions were instrumental in driving the success of Coke Studio Season 15. The collaboration helped us in tailoring our content specifically for the platform, resulting in remarkable audience engagement and generating a massive amount of user-created content, which further amplified the reach of our songs.
    AZEEM ARSALAN HASSAN
    Senior Media Manager Operations – TCCC
    CAREER FORM
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